This unit provides a broad understanding of the planning and operation aspects of retail marketing and distribution businesses. Provides an overview of how retailing operations integrate into the distribution channel and wider value chain. Explores how retailers develop overall strategy and tactics in a constantly changing retailer landscape. Contextualises retailing in terms of global retailing, franchising, multichannel retailing and, web and technology based retailing threats, opportunities and challenges facing today’s firms. -- Course Website
Prerequisites: 10850 (v.4)<br/> Marketing 100<br/> <br/> or any previous version
